Dove’s communication strategy has for many years been focusing on real beauty before models. To find three candidates to star in Dove’s next advertising campaign, a casting for ordinary women have been launced. The casting is open for women between 18 and 40 years and the ones that in the first step will be chosen from the web, awaits another round, live in Barcelona and Madrid. Out of the 35 participants from each city, six will be travelling to the final in Barcelona to participate in a vote online.
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