Good luck ads

Seat have just like many other car brands had a tough year. They ended 2008 with 102,125 registrations, a 27% less than the previous year. In January, the number of registrations was 4158, representing a decrease of 53% over the same month last year.

Now they will do everything they can to fight the negative trend and by doing so they release their latest car Exeo. It's a salon and will compete with cars like Renault Laguna, Peugot 407, Ford Mondeo and Volkswagen Passat. The campaign will run in Europe and will be backed up by commercial and print ads. It's a tough journey and I doubt they will make it. Not with these ads anyway.

The price tag for the Exeo starts at 22.000€.

The headlines reads:

New Seat Exeo. Every trip. Something exceptional.

Nice parking.

Nice leather.